In the early 1950’s Hormel began manufacturing pennants from 96 different colleges and universities in the United States for promotional purposes. Hormel attached these pennants to cans of Hormel Chili and Hormel Tamales in the grocery store. Customers could also expand their collection by paying 25 cents and a key strip from a SPAM can or printed can end from any of the eligible Hormel good foods.
"HURRY! Be the first in your neighborhood to own a big collection of real college pennants with official seals and colors. 96 famous colleges and universities to choose from. Tomorrow, get your first pennant free at your grocer’s with purchase of just one can of tasty Hormel Chili Con Carne or Hormel Tamales. Get more pennants fast and cheap by enjoying other Hormel good foods. "